Similar Search Results

Investigating linkages between online purchase behaviour variables

Vazquez, Delia; Xu, Xingang - In: International journal of retail & distribution management 37 (2009) 5, pp. 408-419

Persistent link: https://www.econbiz.de/10009521995

Simulating attachment to pure-play fashion retailers

Ashman, Rachel; Vazquez, Delia - In: International journal of retail & distribution management 40 (2012) 12, pp. 975-996

Persistent link: https://www.econbiz.de/10009672347

Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content

Vazquez, Delia; Cheung, Jenny; Wu, Xiangran - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10011994954

Exploring the impact of para- social interaction : the consumer journey in a social media world with a focus on virtual influencers

Bai, Bingqian; Vignali, Gianpaolo; Ryding, Daniella; … - In: Contemporary issues in social media marketing, (pp. 152-170). 2025

Persistent link: https://www.econbiz.de/10015358342

Chapter 9 Creative Art-based Initiatives Enabling Value Co-creation in the Luxury Fashion Industry

Yang, Huiru; Vazquez, Delia; Blazquez, Marta - In: Creativity and marketing : the fuel for success, (pp. 133-147). 2021

The competitive luxury market raises higher requirements for luxury brands to effectively involve young generations in creating and endowing meanings to products, services and experiences. Several researchers suggest that art experiences create a fertile source of co-creation practices for...

Persistent link: https://www.econbiz.de/10015087136