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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.; Hulbert, James M.; Pitt, Leyland F. - 1997
Persistent link: https://www.econbiz.de/10000978951
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334