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Improving Customers Targeting with Short Intervention Testing

Gofman, Alex - 2010

The proposed consumer-driven innovation approach allows for the creation of individual communications with heterogeneous customers. It utilizes Rule Developing Experimentation (a modified conjoint analysis-based approach) to create a database of messages specific to the product and to segment...

Persistent link: https://www.econbiz.de/10013139977

Accelerating structured consumer-driven package design

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168

Persistent link: https://www.econbiz.de/10003987446

Decoding consumer perceptions of premium products with rule-developing experimentation

Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436

Persistent link: https://www.econbiz.de/10008651279

Effective and confident communications in the midst of a major crisis : an experiment in the pharmaceutical context

Moskowitz, Howard R.; Rabino, Samuel; Gofman, Alex; … - In: International journal of pharmaceutical and healthcare … 1 (2007) 4, pp. 318-348

Persistent link: https://www.econbiz.de/10003937293

Marketing museums and exhibitions : what drives the interest of young people

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 601-618

Persistent link: https://www.econbiz.de/10009300560

Role of corporate leadership and innovation claims on consumer perception of premium products

Gofman, Alex; Bevolo, Marco; Moskowitz, Howard R. - In: International journal of innovation management 13 (2009) 4, pp. 665-681

Persistent link: https://www.econbiz.de/10003916549

Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages

Gofman, Alex; Moskowitz, Howard R. - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 349-363

Persistent link: https://www.econbiz.de/10003824447

Selling blue elephants : wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf sie verzichten kann

Moskowitz, Howard R.; Gofman, Alex - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003489603

Premium by design : how to understand, design and market high end products

Bevolo, Marco. - 2016

pt. 1. Hope at checkout for everybody -- pt. 2. "Practical DNA" : the five must haves (rules) of the high end -- pt. 3. Vistas and new high end experiences -- pt. 4. Business tools that jump-start your high end.

Persistent link: https://www.econbiz.de/10014498411

Consumer driven innovation in website design : structured experimentation in landing page optimisation

Gofman, Alex - In: International journal of technology marketing : IJTMkt 6 (2011) 1, pp. 72-84

Persistent link: https://www.econbiz.de/10009373858