Decoding consumer perceptions of premium products with rule-developing experimentation
Alex Gofman and Howard R. Moskowitz; Marco Bevolo; Tõnis Mets
| Year of publication: |
2010
|
|---|---|
| Authors: | Gofman, Alex ; Moskowitz, Howard R. ; Bevolo, Marco ; Mets, Tõnis |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 5, p. 425-436
|
| Subject: | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651279