Decoding consumer perceptions of premium products with rule-developing experimentation
| Year of publication: |
2010
|
|---|---|
| Authors: | Gofman, Alex ; Moskowitz, Howard R. ; Bevolo, Marco ; Mets, Tõnis |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 5 (1.1.), p. 425-437
|