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Voorveld, Hilde
23
Neijens, Peter
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Smit, Edith
13
Smit, Edith G.
7
Noort, Guda van
6
Segijn, Claire M.
6
Bronner, Fred
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4
Eisend, Martin
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Moorman, Marjolein
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Tolboom, Maarten
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2
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2
Eelen, Jiska
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International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
Journal of advertising
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
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1
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
2
The March to reliable metrics : a half-century of coming closer to the truth
Smit, Edith
;
Neijens, Peter
- In:
Journal of advertising research
51
(
2011
),
pp. 124-135
Persistent link: https://www.econbiz.de/10009126997
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
4
It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
,
(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
Saved in:
5
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
6
Taking up an event : brand image transfer during the FIFA World Cup
Neijens, Peter
;
Smit, Edith
;
Moorman, Marjolein
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10003873075
Saved in:
7
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
8
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
9
Ethics in public relations
Neijens, Peter
- In:
The SAGE handbook of marketing ethics
,
(pp. 474-482)
.
2021
Persistent link: https://www.econbiz.de/10012306684
Saved in:
10
The potential danger of negative free publicity for the consumer-brand relationship
Tolboom, Maarten
;
Bronner, Fred
;
Smit, Edith
- In:
Current insights and future trends : [extended versions …
,
(pp. 391-402)
.
2012
Persistent link: https://www.econbiz.de/10009748082
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