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Incorporating consumer price expectations in diffusion models
Narasimhan, Chakravarthi - In: Marketing science 8 (1989) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10001090673
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Competitive promotional strategies
Narasimhan, Chakravarthi - In: The journal of business : B 61 (1988) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10001060207
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Trade promotions
Narasimhan, Chakravarthi - In: Handbook of pricing research in marketing, (pp. 283-301). 2009
Persistent link: https://www.econbiz.de/10003819740
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A price discrimination theory of coupons
Narasimhan, Chakravarthi - 2007
Persistent link: https://www.econbiz.de/10003572353
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Comparative promotional strategies
Narasimhan, Chakravarthi - 2007
Persistent link: https://www.econbiz.de/10003572371
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Customer profitability in a supply chain
Niraj, Rakesh; Gupta, Mahendra; Narasimhan, Chakravarthi - 1999
Persistent link: https://www.econbiz.de/10001468206
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Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi - In: The journal of business : B 71 (1998) 4, pp. 573-611
Persistent link: https://www.econbiz.de/10001251943
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An empirical analysis of sales-force compensation plans
Coughlan, Anne T. - In: The journal of business : B 65 (1992) 1, pp. 93-121
Persistent link: https://www.econbiz.de/10001121937
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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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New product models for test market data
Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of marketing 47 (1983) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10002548735