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The Normative Impact of Consum...
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Consumer behaviour
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Krishna, Aradhna
122
Cian, Luca
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Morrin, Maureen
8
Elder, Ryan S.
7
Wang, Yu
6
Zhang, Jie
6
Zhang, Z. John
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Feinberg, Fred M.
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Kopalle, Praveen K.
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Lehmann, Donald R.
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McFerran, Brent
4
Schwarz, Norbert
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Sokolova, Tatiana
4
Ailawadi, Kusum L.
3
Chandon, Pierre
3
Cornil, Yann
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Elder, Ryan
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Rajan, Uday
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Sayin, Eda
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
6
Journal of retailing
5
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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2
Faculty & research / Insead : working paper series
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Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International tax and public finance
1
Journal of business anthropology
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Journal of economic theory
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Legends in consumer behavior
1
Marketing science
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
OLC EcoSci
44
RePEc
29
Other ZBW resources
10
BASE
1
USB Cologne (EcoSocSci)
1
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1
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
Saved in:
2
Spatial perception research : an integrative review of length, area, volume, and number perception
Krishna, Aradhna
- In:
Visual marketing : from attention to action ; …
,
(pp. 167-192)
.
2008
Persistent link: https://www.econbiz.de/10009260340
Saved in:
3
Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10009725319
Saved in:
4
An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
Saved in:
5
Behavioral pricing
Krishna, Aradhna
- In:
Handbook of pricing research in marketing
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003819667
Saved in:
6
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
7
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
8
Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
Saved in:
9
Behavioral public finance : tax design as price presentation
Krishna, Aradhna
;
Slemrod, Joel
- In:
International tax and public finance
10
(
2003
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10001761755
Saved in:
10
Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie
;
Krishna, Aradhna
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 85-109
Persistent link: https://www.econbiz.de/10002830959
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