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Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486

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Dasgupta, Srabana; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 490-502

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Jayarajan, Dinakar; Siddarth, S.; Silva-Risso, Jorge M. - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 641-660

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