Showing 1 - 10 of 41
Persistent link: https://www.econbiz.de/10012221601
Persistent link: https://www.econbiz.de/10009655779
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...
Persistent link: https://www.econbiz.de/10014439742
Persistent link: https://www.econbiz.de/10008825407
Persistent link: https://www.econbiz.de/10003817642
Persistent link: https://www.econbiz.de/10011862260
Persistent link: https://www.econbiz.de/10011706968
Persistent link: https://www.econbiz.de/10011709081
The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...
Persistent link: https://www.econbiz.de/10012171119
Persistent link: https://www.econbiz.de/10012533208