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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy M. - In: Journal of retailing 97 (2021) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
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Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis
Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139
Persistent link: https://www.econbiz.de/10009007360
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Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.; Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of retailing 89 (2013) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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Regulatory fit : a meta-analytic synthesis
Motyka, Scott; Grewal, Dhruv; Puccinelli, Nancy M.; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 394-410
Persistent link: https://www.econbiz.de/10010403200
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Store atmospherics : a multisensory perspective
Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
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Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; … - In: Psychology & marketing 31 (2014) 7, pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
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Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
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Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.; Motyka, Scott; Grewal, Dhruv - In: Psychology & marketing 27 (2010) 10, pp. 964-988
Persistent link: https://www.econbiz.de/10008903161