The purpose of this paper is to study the links between quality and consumers' emotions and eventually with their satisfaction. There is mounting evidence that, while quality evaluation may be strictly cognitive, satisfaction gauges customers' emotions towards the product/service provider's...

Drama enactments by trainees (DETs) include verbal and contextual exchanges by two or more trainees in customer–server dramas usually in the presence of trainee observers and trainers. DETs' objectives include nurturing the conscious, decoding unconscious thinking and action, and informing...