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Consumer-based brand equity and status-seeking motivation for a global versus local brand
Roy, Rajat; Chau, Ryan - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 270-284
Persistent link: https://www.econbiz.de/10009269542
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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
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Corporate political donations, board gender diversity, and corporate social responsibility : evidence from Australia
Muttakin, Mohammad Badrul; Chatterjee, Bikram; Khan, Arifur - In: Journal of business research : JBR 152 (2022), pp. 290-299
Persistent link: https://www.econbiz.de/10013493985
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The role of regulatory fit on the attraction effect
Chatterjee, Subimal; Roy, Rajat; Malshe, Ashwin Vinod - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 473-481
Persistent link: https://www.econbiz.de/10009384866
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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An insight into pay-what-you-want pricing
Roy, Rajat - In: Marketing intelligence & planning 33 (2015) 5, pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871