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The effect of schadenfreude on...
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The effect of schadenfreude on choice of conventional versus unconventional options
Kramer, Thomas
;
Yucel-Aybat, Ozge
;
Lau-Gesk, Loraine
- In:
Organizational behavior and human decision processes : …
116
(
2011
)
1
,
pp. 140-147
Persistent link: https://www.econbiz.de/10009297241
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2
Comparative advertisements and schadenfreude : when and why others' unfortunate choices make us happy
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011780876
Saved in:
3
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
4
The interactive effects of duality expertise and coping frames on responses to ambivalent messages
Kramer, Thomas
;
Lau-Gesk, Loraine
;
Chiu, Chi-yue
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10003936193
Saved in:
5
The effects of goal progress cues : an implicit theory perspective
Mathur, Pragya
;
Block, Lauren
;
Yucel-Aybat, Ozge
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 484-496
Persistent link: https://www.econbiz.de/10010410184
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6
The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina
;
Yucel-Aybat, Ozge
;
Block, Lauren
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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7
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
Saved in:
8
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
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9
Der SMH-Fall : Eine Fallstudie an Hand von Presseveröffentlichungen
Kramer, Thomas
-
1985
Persistent link: https://www.econbiz.de/10000025140
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10
The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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