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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness

Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144

Persistent link: https://www.econbiz.de/10011613320

Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption

Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254

Persistent link: https://www.econbiz.de/10011918361

The love for in-store shopping : decoding store brand personality and image as predictors

Ismail, Ahmed Rageh; Khedr, Nermeen Z. - In: New trends in marketing and consumer science, (pp. 387-403). 2024

Persistent link: https://www.econbiz.de/10015110768

Experience marketing : an empirical investigation

Ismail, Ahmed Rageh - In: Journal of relationship marketing : innovations & … 10 (2011) 3, pp. 167-201

Persistent link: https://www.econbiz.de/10009356099

Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia

Ismail, Ahmed Rageh - In: Journal of global marketing 25 (2012) 4, pp. 226-239

Persistent link: https://www.econbiz.de/10009725931

Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty

Ismail, Ahmed Rageh - 2023

The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty in the virtual shopping in the metaverse. By examining the relationship between consumers' self-concept and their engagement with brands in the virtual shopping environment,...

Persistent link: https://www.econbiz.de/10014359987

Expatriates adjustment and job performance : an examination of individual and organizational factors

Bhatti, Muhammad Awais; Battour, Mohamed; Ismail, Ahmed … - In: The international journal of productivity and … 62 (2013) 7, pp. 694-717

Persistent link: https://www.econbiz.de/10009793535

Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia

Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570

Persistent link: https://www.econbiz.de/10010467271

Customer experiences with brands : literature review and research directions

Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225

Persistent link: https://www.econbiz.de/10009408590

Determinants of SMEs' performance : amalgamation of entrepreneurial, market and brand orientations

Ahmed Rageh Ismail; Bahtiar Mohamad - In: International journal of entrepreneurial behavior & research 31 (2025) 2/3, pp. 531-562

Persistent link: https://www.econbiz.de/10015272238