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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

Kish : where customers pay as they wish

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Review of marketing science 8 (2010) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10003996141

Sampling, discounts or pay-what-you-want : two field experiments

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334

Persistent link: https://www.econbiz.de/10010427984

Pay what you want : a new participative pricing mechanism

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10003815504

Sampling, Discounts or Pay-What-You-Want : Two Field Experiments

Kim, Ju-Young - 2014

Free sampling and price discounts are important, popular promotional tools used to attract new customers by reducing their risk of trial. The authors investigate pay-what-you-want (PWYW) as an alternative promotional tool to free sampling and price discounts in two field experiments. The authors...

Persistent link: https://www.econbiz.de/10013054986

A comparison of different pay-per-bid auction formats

Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379

Persistent link: https://www.econbiz.de/10011280171

ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science 34 (2015) 6, pp. 789-803

Persistent link: https://www.econbiz.de/10011409988

Overcoming the negative role of nostalgia in consumer reactions to automated products

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890

Persistent link: https://www.econbiz.de/10013465346

Innovationen im Pricing

Kim, Ju-Young - 2010

Persistent link: https://www.econbiz.de/10003965282

The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

Kim, Ju-Young; Kaufmann, Katharina; Stegemann, Manuel - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 409-423

Persistent link: https://www.econbiz.de/10010439152