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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862

Persistent link: https://www.econbiz.de/10014338329

Healthy food behavior and celebrity endorsement for healthy food brands : a study of Indian housewives

Dutta, Kirti; Singh, Swati - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 33-46

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If it's useful and you know it, do you eat? : preschoolers refrain from instrumental food

Maimaran, Michal; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 642-655

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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion

Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93

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Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase intention

Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81

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Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands : A Study of Indian Housewives

Dutta, Kirti; Singh, Swati - 2014

Use of celebrity to endorse brands is a concept that has been well applied by a number of players. The celebrities have a rub-off effect on the brand and help in attaining the desired position in the mind of the consumers. The paper explores how celebrity endorsers can be employed by the healthy...

Persistent link: https://www.econbiz.de/10014149724