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Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.; Nadeau, John - In: Journal of marketing for higher education 20 (2010) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
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The hope statistic as an alternative measure of competitive balance
Kaplan, Alan; Nadeau, John; O’Reilly, Norm - In: International journal of sport finance 6 (2011) 2, pp. 170-184
Persistent link: https://www.econbiz.de/10009500303
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The future of marketing education : a practitioner's perspective
Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of marketing education : JME 35 (2013) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
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Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
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Linking place, mega-event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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China and the Olympics : views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
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The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009531609