"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Year of publication: |
2014
|
---|---|
Authors: | Armenakyan, Anahit ; Heslop, Louise A. ; Nadeau, John ; Lu, Irene R. R. ; O'Reilly, Norm |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 14.2014, 1/4, p. 71-95
|
Subject: | country image | mega-event | Olympic Games | destination image | Sportveranstaltung | Sport event | Herkunftsbezeichnung | Designation of origin | Großveranstaltung | Big event | Destinationsmanagement | Destination management |
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