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Rossiter, John R.
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Journal of business research : JBR
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2
(Pelican Book
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AMS review : official publication of the Academy of Marketing Science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
OLC EcoSci
35
USB Cologne (EcoSocSci)
8
RePEc
7
Other ZBW resources
5
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1
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
Saved in:
3
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R.
-
1995
Persistent link: https://www.econbiz.de/10000917680
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4
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
Saved in:
5
The limited effect of likable ads
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000870985
Saved in:
6
The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 119-138)
.
1994
Persistent link: https://www.econbiz.de/10001288176
Saved in:
7
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
8
Further comment on "market orientation"
Rossiter, John R.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 108-112
Persistent link: https://www.econbiz.de/10009507920
Saved in:
9
Scientific progress in measurement theory?
Rossiter, John R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10010187183
Saved in:
10
Marketing measurement revolution : C-OAR-SE to replace psychometrics
Rossiter, John R.
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
4
,
pp. 66-72
Persistent link: https://www.econbiz.de/10008759954
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