Simulated test marketing (STM) is a quantitative technique used to forecast new product sales, one of the most … validated tools in all marketing research. Forecasting awareness is an important stage in that process, one critical to STM …

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed …. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the … third section, word of mouth (WOM) and word-of-mouth marketing (WOMM) as a ‘new’ standard in modern marketing are described …

, let alone how these measures inform marketing strategy. This article attempts to bring clarity to the situation by … adopting an integrated marketing communications perspective. By screening extant metrics for alignment with social media … social media marketing from an integrated marketing communications perspective is discussed. Finally, limitations of the …

marketing and branding purposes. This study will seek to understand how individuals and celebrities can use the Metaverse as a … explore the implications of using Metaverse as a marketing and branding tool, in order to understand the potential benefits …

The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …

the factors influencing the costs for sport marketing investments, such as sponsorship. Therefore, the purpose of this … costs in today's ever-changing sport marketing environment.Design/Methodology/Approach – Given the dynamic and ultra …

are multimillion names that are altering the retail industry with their innovative marketing strategies. Fast Moving … deterioration. For effectively marketing the Fast Moving Consumer Goods, companies are adopting various marketing strategies or … tools. The success of an FMCG depends greatly on its marketing tools and how they influence the purchase decisions of the …

Marketing communication plays a major role in influencing consumer purchases in new product categories. An important … cycle but they become better informed over time. The informative role of marketing communication is likely to have a much … larger effect with uninformed consumers than with consumers who are better informed. Therefore, we conjecture that marketing …

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …