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Consumer behaviour
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Martínez-López, Francisco J.
86
Lee, Nick
85
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34
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19
Chamberlain, Laura
9
Esteban-Millat, Irene
9
Senior, Carl
8
Li, Yangchun
7
Anaya-Sánchez, Rafael
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Feng, Changyuan
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Rudd, John M.
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4
Mondéjar-Jiménez, Juan Antonio
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Rigdon, Edward E.
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Broderick, Amanda J.
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Howell, Roy D.
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Jelassi, Tawfik
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Kadic-Maglajlic, Selma
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Marshall, Greg W.
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Pla-García, Cintia
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2
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2
Ailawadi, Kusum L.
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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9
Handbook of strategic e-business management
8
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7
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5
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4
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International journal of electronic marketing and retailing : IJEMR
4
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3
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ECONIS (ZBW)
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BASE
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
Saved in:
2
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.
;
Li, Yangchun
;
Feng, …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
Saved in:
5
Special issue: SBPBRIMS21
Martinez, Luis F.
(
ed.
);
Martínez-López, Francisco J.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014383008
Saved in:
6
Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.
;
Martínez-López, Francisco J.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
Saved in:
7
IT competence-enabled business performance and competitive advantage
Pérez-Aróstegui, Maria N.
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 109-138)
.
2014
Persistent link: https://www.econbiz.de/10010233096
Saved in:
8
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
Saved in:
9
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
10
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
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