Narrow search
Showing 1 - 10 of 33
Cover Image
Observing the influence of affective states on parent-child interactions and in-store purchase decisions
Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10009548833
Cover Image
Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.; Nadeau, John - In: Journal of marketing for higher education 20 (2010) 1, pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
Cover Image
The hope statistic as an alternative measure of competitive balance
Kaplan, Alan; Nadeau, John; O’Reilly, Norm - In: International journal of sport finance 6 (2011) 2, pp. 170-184
Persistent link: https://www.econbiz.de/10009500303
Cover Image
The future of marketing education : a practitioner's perspective
Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of marketing education : JME 35 (2013) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
Cover Image
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Cover Image
Linking place, mega-event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Cover Image
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Cover Image
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Cover Image
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Cover Image
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-433
Persistent link: https://www.econbiz.de/10008696654