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Product and channel-related risk and involvement in online contexts
Gutiérrez, Sonia San Martín
;
Izquierdo, Carmen Camarero
; …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 263-273
Persistent link: https://www.econbiz.de/10008933139
Saved in:
2
Developing relationships within the framework of local economic development in Spain
Izquierdo, Carmen Camarero
;
Carrión, Carlos Hernández
; …
- In:
Entrepreneurship and regional development : an …
20
(
2008
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10003739480
Saved in:
3
How strategic purchasing orientation and transformational leadership impact performance : the mediating role of information and communication technologies
Camarero Izquierdo, Carmen
;
Garrido Samaniego, M. José
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 269-292
Persistent link: https://www.econbiz.de/10011432741
Saved in:
4
SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar
;
Camarero Izquierdo, Carmen
; …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
Saved in:
5
Inspire me, please! : the effect of calls to action and visual executions on customer inspiration in Instagram communications
Oltra, Itziar
;
Camarero Izquierdo, Carmen
;
San José …
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1209-1234
Persistent link: https://www.econbiz.de/10013417462
Saved in:
6
Social and financial signalling to increase fundraising revenue in museums
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10014234444
Saved in:
7
Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network
Oltra, Itziar
;
Camarero Izquierdo, Carmen
;
San José, Rebeca
- In:
Journal of business research : JBR
187
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015158170
Saved in:
8
Once upon a game : boosting brand storytelling through gamification
Vega, Elias
;
Camarero Izquierdo, Carmen
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10015165273
Saved in:
9
The culture of gift giving : what do consumers expect from commercial and personal contests?
Antón, Carmen
;
Camarero Izquierdo, Carmen
;
Gil, Fernando
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10010255551
Saved in:
10
Determinants of brand equity in cultural organizations : the case of an art exhibition
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
The service industries journal
32
(
2012
)
9
,
pp. 1527-1549
Persistent link: https://www.econbiz.de/10009580104
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