This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and the PESTEL environmental scanning tool – to assess their readiness to anticipate market-shaping acts. Drawing on the market-shaping literature that conceptualizes markets as complex adaptive...

PurposeFirms face the challenge of developing learning capabilities that enable them to work as part of an effective business network. While an extensive literature examines learning capabilities within the firm, little attention has been given to shared learning that occurs between networked...