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Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions

Bursi, Tiziano; Balboni, Bernardo; Grappi, Silvia; … - In: International marketing and the country of origin …, (pp. 45-64). 2012

Persistent link: https://www.econbiz.de/10009787686

Retail service quality as a key activator of grocery store loyalty

Martinelli, Elisa; Balboni, Bernardo - In: The service industries journal 32 (2012) 14, pp. 2233-2247

Persistent link: https://www.econbiz.de/10009620195

Evolving the Private Label Role in the Retailer-Customer Relationship : Antecedents and Impact of Premium Private Labels on Customer Loyalty to the Retailer

Martinelli, Elisa - 2014

The chapter focuses on the role played by private labels (PLs) in the retailer-consumer relationship. Specifically, the results of a survey aimed at investigating the ability of a specific kind of PL, namely premium private label (PPL), to improve customer loyalty to the retailer are presented....

Persistent link: https://www.econbiz.de/10013051909

Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela

Bursi, Tiziano (contributor); Grappi, Silvia (contributor); … - 2012

Persistent link: https://www.econbiz.de/10009713583

Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer

Martinelli, Elisa; Vergura, Donata Tania - In: Handbook of research on retailer-consumer relationship …, (pp. 86-106). 2014

Persistent link: https://www.econbiz.de/10010379352

Enabling and inhibiting factors in adoption of electronic-reverse auctions : a longitudinal case study in grocery retailing

Martinelli, Elisa; Marchi, Gianluca - In: The international review of retail, distribution and … 17 (2007) 3, pp. 203-218

Persistent link: https://www.econbiz.de/10003503860

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10011299067

Mobilità tra insegne : predittori nel settore degli elettrodomestici

Luceri, Beatrice; Latusi, Sabrina; Martinelli, Elisa - In: Il ruolo dell'azienda nell'economia : esiste un modello …, (pp. 67-78). 2015

Persistent link: https://www.econbiz.de/10011350689

Italian and US consumers of local foods : an exploratory assessment of invariance

Campbell, Jeffrey; Martinelli, Elisa; Fairhurst, Ann - In: Journal of international consumer marketing 27 (2015) 4, pp. 280-294

Persistent link: https://www.econbiz.de/10011339260

Bouncing back from a sudden-onset extreme event : exploring retail enterprises' resilience capacity

Martinelli, Elisa; De Canio, Francesca; Tagliazucchi, Giulia - In: The international review of retail, distribution and … 29 (2019) 5, pp. 568-581

Persistent link: https://www.econbiz.de/10012209617