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Identity, communication and change management in Ferrari

Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate communications : an international journal 17 (2012) 4, pp. 483-497

Persistent link: https://www.econbiz.de/10009671824

Adopting an entrepreneurial perspective in the study of strategic communication

Invernizzi, Emanuele; Romenti, Stefania - In: The Routledge handbook of strategic communication, (pp. 214-228). 2015

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Creating shared value through communication : a case study analysis of Barilla

Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia - In: The management game of communication, (pp. 181-201). 2016

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Relationships and quality management : the Pastificio Rana case study

Invernizzi, Emanuele; Romenti, Stefania - In: Contemporary perspectives on corporate marketing : …, (pp. 85-99). 2013

Persistent link: https://www.econbiz.de/10009782052

Creating Shared Value through Communication: A Case Study Analysis of Barilla

Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia - In: The management game of communication, (pp. 181-201). 2016

The strategic role of corporate communication within modern organisations is recognised by both scholars and practitioners. Corporate communication supports management in interpreting contextual dynamics or in aligning corporate strategies with stakeholders’ needs. However, despite the growing...

Persistent link: https://www.econbiz.de/10015364433

Organizzazione del lavoro in banca e automazione

Biffis, Paolo (contributor); … - 1985

Persistent link: https://www.econbiz.de/10000738539

Reputation and stakeholder engagement : an Italian case study

Romenti, Stefania - In: Journal of communication management : an international … 14 (2010) 4, pp. 306-318

Persistent link: https://www.econbiz.de/10008825776

Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue

Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023

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Blogging about crises : the role of online conversations in framing Alitalia's performance during its crisis

Valentini, Chiara; Romenti, Stefania - In: Journal of communication management : an international … 15 (2011) 4, pp. 298-313

Persistent link: https://www.econbiz.de/10009407419

Organisations' conversations in social media : applying dialogue strategies in times of crises

Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33

Persistent link: https://www.econbiz.de/10010250535