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Determinants and mediators of...
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Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Scarpi, Daniele
;
Raggiotto, Francesco
;
Visentin, Marco
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 200-210
Persistent link: https://www.econbiz.de/10013494020
Saved in:
2
Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Visentin, Marco
;
Scarpi, Daniele
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10009683358
Saved in:
3
Motivations of small firms to develop relationships with banks
Visentin, Marco
;
Scarpi, Daniele
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010526566
Saved in:
4
From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco
;
Scarpi, Daniele
;
Pizzi, Gabriele
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011645886
Saved in:
5
Human mobility as determinant of price strategy in a fragmented sector : the case of the top quality wine sector
Visentin, Marco
- In:
Managing networks of creativity
,
(pp. 245-263)
.
2011
Persistent link: https://www.econbiz.de/10009376348
Saved in:
6
Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
Saved in:
7
Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
Saved in:
8
The fun side of the Internet
Scarpi, Daniele
- In:
Impact of e-commerce on consumers and small firms
,
(pp. 223-233)
.
2006
Persistent link: https://www.econbiz.de/10003458804
Saved in:
9
The impact of decoys and background information on consumers' preferences and decision making
Scarpi, Daniele
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003733228
Saved in:
10
A construal-level approach to hedonic and utilitarian shopping orientation
Scarpi, Daniele
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 261-271
Persistent link: https://www.econbiz.de/10012548492
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