The process of deregulation and reforms in the Indian banking system resulted in the creation of an efficient and competitive banking system. The payment systems like cardbased payment systems, ECS, EFT, RTGS, NEFT and CTS have offered a variety of services to the customers. During the last...

Purpose – The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested. Design/methodology/approach –...

Studies about entrepreneurial marketing linked with competitive advantage and sustainability in SMEs are limited in the existing literature. This study therefore aimed to investigate the relationship between entrepreneurial marketing dimensions, focusing on the mediating role of competitive...