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Institutional expertise in the Service-Dominant logic : knowing how and knowing what
Purvis, Martin K.; Purvis, Maryam A. - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1626-1641
Persistent link: https://www.econbiz.de/10009697975
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Affinities between multi-agent systems and service-dominant logic : interactionist implications for business marketing practice
Purvis, Martin K.; Long, Andrew L. S. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 248-254
Persistent link: https://www.econbiz.de/10008934046