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Self-extension, brand community, and user innovation
Antorini, Yun Mi
;
Muñiz, Albert M.
- In:
The Routledge companion to identity and consumption
,
(pp. 283-291)
.
2013
Persistent link: https://www.econbiz.de/10009700277
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2
The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.
;
Antorini, Yun Mi
;
Schau, Hope Jensen
- In:
The Routledge companion to digital consumption
,
(pp. 308-316)
.
2013
Persistent link: https://www.econbiz.de/10009690723
Saved in:
3
The benefits and challenges of collaborating with user communities
Antorini, Yun Mi
;
Muñiz, Albert M.
- In:
Research technology management : RTM
56
(
2013
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10009752305
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4
Collaborating with customer communities : lessons from the Lego Group
Antorini, Yun Mi
;
Muñiz, Albert M.
;
Askildsen, Tormod
- In:
MIT sloan management review
53
(
2011/12
)
3
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009535696
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5
Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003642773
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6
Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana
;
Antorini, Yun Mi
;
Jensen, Morten Berg
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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7
Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania
;
Diamond, Nina
;
Kozinets, Robert V.
; …
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
Saved in:
8
Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
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9
Collective brand relationships
O'Guinn, Thomas C.
;
Muñiz, Albert M.
- In:
Handbook of brand relationships
,
(pp. 173-194)
.
2009
Persistent link: https://www.econbiz.de/10003915585
Saved in:
10
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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