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Using a stated choice model to test the viability of new sport event ticket packages

Ferreira, Mauricio; Hall, Todd - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10009791536

Understanding senior sport practicipants' choice of regional senior games using a preference map

Hall, Todd; Ferreira, Mauricio - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 217-240

Persistent link: https://www.econbiz.de/10009739376

Restaurant tipping and discrimination : exploring the implications of automatic gratuities

Hall, Todd - In: Cornell hospitality quarterly : CQ 59 (2018) 3, pp. 296-303

Persistent link: https://www.econbiz.de/10011912844

Market Segment, Organizational Form, and Information Technology Fit

Bennett, Victor Manuel; Black, Ines; Hall, Todd - 2022

Several literatures in strategy propose models of the displacement of incumbent firms by newer firms that adopt newer technologies. While that pattern likely plays out often, it is also often the case in industries where incumbents adopt new technologies less intensively than the entrants are...

Persistent link: https://www.econbiz.de/10014079870

Does your sponsor affect my perception of the event? : the role of event sponsors as signals

Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147

Persistent link: https://www.econbiz.de/10009373484

Market segment, organizational form, and information technology fit

Bennett, Victor Manuel; Black, Ines; Hall, Todd - In: Strategy Science 9 (2024) 1, pp. 38-57

Persistent link: https://www.econbiz.de/10014520203

Organizational decision-making and the returns to experimentation

Hall, Todd; Hasan, Sharique - In: Journal of organization design : JOD 11 (2022) 4, pp. 129-144

Persistent link: https://www.econbiz.de/10013535903

Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes

Dees, Windy; Bennett, Gregg; Ferreira, Mauricio - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 1, pp. 25-35

Persistent link: https://www.econbiz.de/10003965844

Lee, Jaedeock; Ferreira, Mauricio - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 157-169

Persistent link: https://www.econbiz.de/10009373477

A role of team and organizational identification in the success of cause-related sport marketing

Lee, Jaedeock; Ferreira, Mauricio - In: Sport management review 16 (2013) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10009757804