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Consumer behaviour
4
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Panda, Tapan K.
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Das, Satyabrata
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Kumar, Anil
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Mishra, Kamalesh
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Mohanty, Prasanta Kumar
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Mohanty, Prashant K.
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The IUP journal of brand management : IJBRM
2
The IUP journal of supply chain management : IJSCM
2
Finance India : the quarterly journal of Indian Institute of Finance
1
Journal of consumer marketing
1
The IUP journal of knowledge management : IJKM
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ECONIS (ZBW)
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Supply chain management practices and scope for bullwhip effect in Indian dry gocery business
Panda, Tapan K.
;
Mohanty, Prashant K.
- In:
The IUP journal of supply chain management : IJSCM
9
(
2012
)
3
,
pp. 63-85
Persistent link: https://www.econbiz.de/10009659994
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2
Search engine marketing : does the knowledge discovery process help online retailers?
Panda, Tapan K.
- In:
The IUP journal of knowledge management : IJKM
11
(
2013
)
3
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009787500
Saved in:
3
Effects of service quality and salesperson characteristics on consumer trust and relationship commitment : an empirical study on insurance buyers in India
Panda, Tapan K.
- In:
Vision : the journal of business perspective
17
(
2013
)
4
,
pp. 285-292
Persistent link: https://www.econbiz.de/10010357652
Saved in:
4
Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
Saved in:
5
An application of multidimensional scaling model towards brand positioning of mutual funds : a case study of tax saving scheme
Panda, Tapan K.
;
Tripathy, Nalini Prava
- In:
Finance India : the quarterly journal of Indian …
16
(
2002
)
3
,
pp. 991-1003
Persistent link: https://www.econbiz.de/10001713429
Saved in:
6
Mindful consumption : cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z
Kumar, Sachin
;
Panda, Tapan K.
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 106-130
Persistent link: https://www.econbiz.de/10015205253
Saved in:
7
Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
Saved in:
8
Supply Chain Management and bull whip effect : a conceptual framework for efficiency improvement in supply chain
Panda, Tapan K.
;
Mohanty, Prasanta Kumar
- In:
The IUP journal of supply chain management : IJSCM
8
(
2011
)
4
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009425775
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9
The role of tangibility in service quality and its impact on external customer satisfaction : a comparative study of hospital and hospitality sectors
Panda, Tapan K.
;
Das, Satyabrata
- In:
The IUP journal of marketing management : IJMM
13
(
2014
)
4
,
pp. 53-69
Persistent link: https://www.econbiz.de/10010490344
Saved in:
10
Sales and distribution management
Panda, Tapan K.
-
2005
Persistent link: https://www.econbiz.de/10003191660
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