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The journal of product & brand management
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Affordances of social media in knowledge sharing in intra-organizational information technology projects
Chaves, Marcirio Silveira
;
Scornavacca, Eusebio
; …
- In:
Digital technology and organizational change : …
,
(pp. 35-47)
.
2018
Persistent link: https://www.econbiz.de/10011744051
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2
Guest editorial: The challenges and opportunities of marketing to Millennials
Pitta, Dennis
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 84-85
Persistent link: https://www.econbiz.de/10009541773
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Moving from service dominant to solution dominant brand innovation
Franzak, Frank
;
Pitta, Dennis
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009313972
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How important are different socially responsible marketing practices? : an exploratoy study of gender, race, and income differences
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Pitta, Dennis
; …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10010254029
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5
The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Guesalaga, Rodrigo
;
Pitta, Dennis
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10010373824
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6
Transforming the nature and scope of new product development
Pitta, Dennis
;
Pitta, Elizabeth
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009519763
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7
Marketing challenges in serving Millennials
Pitta, Dennis
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009541777
Saved in:
8
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
9
The ultimate in new product design : molding the product concept to user learning needs
Swan, Hobart
;
Pitta, Dennis
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 286-294
Persistent link: https://www.econbiz.de/10008658571
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10
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
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