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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities

Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257

Persistent link: https://www.econbiz.de/10010232479

Independent retail and grocery shops in Zimbabwe : survival and demise in a crisis and post-crisis era

Chikweche, Tendai - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 121-136

Persistent link: https://www.econbiz.de/10011292368

Unbranded : the challenges of branding for Africa's informal economy

Chikweche, Tendai - In: Marketing brands in Africa : perspectives on the …, (pp. 203-236). 2021

Persistent link: https://www.econbiz.de/10012651451

Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations

Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536

Persistent link: https://www.econbiz.de/10013465894

Beyond the crises : Zimbabwe's prospects for transformation

Murisa, Tendai (ed.); Chikweche, Tendai (ed.); … - 2015

Not yet Uhuru : Zimbabwe's halting attempts at democracy / Tendai Murisa -- Arrested development : an analysis of Zimbabwe's post-independence social policy regimes / Tendai Murisa and Munyaradzi Nyaguse -- Financial exclusion : an analysis of the evolution and development of microfinance in...

Persistent link: https://www.econbiz.de/10013531611

A conceptual framework for an integrated one-stop portal to support indigenous small business enterprises : setting foundations for/enhanced policy use, financial inclusion and networking

Chikweche, Tendai; Garlin, Francine; Khan, Aila; Lwin, … - In: Small and Medium-sized Enterprises, and Business …, (pp. 37-54). 2023

Persistent link: https://www.econbiz.de/10014437992

SME sentiments, access to government support, and resilience during a pandemic

Chikweche, Tendai; Evangelista, Anna; Cull, Michelle; … - In: Small and Medium-sized Enterprises, and Business …, (pp. 89-111). 2023

Persistent link: https://www.econbiz.de/10014437998

Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices

Chikweche, Tendai; Lappeman, James; Egan, Paul - In: International journal of market research 65 (2023) 5, pp. 597-621

Persistent link: https://www.econbiz.de/10014368517

Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study

Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10015191963

Understanding factors that influence purchases in subsistence markets

Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650

Persistent link: https://www.econbiz.de/10003982103