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The importance of understanding donor preference and relationship cultivation strategies
Waters, Richard D. - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 327-346
Persistent link: https://www.econbiz.de/10003930582
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Building the nonprofit organization-donor relationship online : the increasing importance of E-philanthropy
Waters, Richard D. - In: New media and public relations, (pp. 299-312). 2007
Persistent link: https://www.econbiz.de/10003553949
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Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders
Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018
Persistent link: https://www.econbiz.de/10011929673
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From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
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Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
Waters, Richard D.; Auger, Giselle A. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014439333
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Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions
Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10014439349
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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005
Waters, Richard D.; Wang, Meredith L. - In: Journal of promotion management : JPM 17 (2011) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10009248051
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Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship
Waters, Richard D.; Bortree, Denise Sevick; Tindall, … - In: Employee relations 35 (2013) 6, pp. 613-629
Persistent link: https://www.econbiz.de/10010193885
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Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.; Bortree, Denise Sevick - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009739789