Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Richard D. Waters; Paul M. Jones
| Year of publication: |
2011
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|---|---|
| Authors: | Waters, Richard D. ; Jones, Paul M. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 3, p. 248-268
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| Subject: | Nonprofit-Organisation | Nonprofit organization | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009315508