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The role of fashion brand authenticity in product management : a holistic marketing apporach

Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242

Persistent link: https://www.econbiz.de/10010511270

Fashion marketing of luxury brands : recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398

Persistent link: https://www.econbiz.de/10009620256

When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920

Persistent link: https://www.econbiz.de/10010379207

Leaving Pleasantville : macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life

Megehee, Carol M.; Ko, Eunju; Belk, Russell W. - In: Journal of business research : JBR 69 (2016) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10011417056

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349

Persistent link: https://www.econbiz.de/10010530596

Introduction to the Special issue on product development and performance in the global environment : from the special issue editor

Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174

Persistent link: https://www.econbiz.de/10010511327

Bridging Asia and the world : searching for academic excellence and best practice in marketing and management

Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817

Persistent link: https://www.econbiz.de/10012494024

Luxury brand advertising : editorial : theory and practice

Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760

Persistent link: https://www.econbiz.de/10012260247

Bridging Asia and the world : global platform for the interface between marketing and management

Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353

Persistent link: https://www.econbiz.de/10012023658

Country of origin research revisited : seeking new methods and variables

Moon, Byeong-joon - 2017

Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of...

Persistent link: https://www.econbiz.de/10013041857