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ECONIS (ZBW)
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Market segmentation in managerial practice : a qualitative examination
Quinn, Lee
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
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2
Reflecting upon the linguistic limitations of marketing managerial practice
Quinn, Lee
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 243-251
Persistent link: https://www.econbiz.de/10008697920
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3
Storying marketing research : the twisted tale of a consumer profiled
Quinn, Lee
;
Patterson, Anthony
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 720-733
Persistent link: https://www.econbiz.de/10009776448
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4
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Saved in:
5
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
6
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
7
Troubled waters : the transformation of marketing in a digital world
Quinn, Lee
;
Dibb, Sally
;
Simkin, Lyndon
;
Canhoto, Ana …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
Saved in:
8
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 109-118)
.
2013
Persistent link: https://www.econbiz.de/10009680264
Saved in:
9
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russel Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Celebrity, convergence and transformation
,
(pp. 147-163)
.
2018
Persistent link: https://www.econbiz.de/10011737144
Saved in:
10
Growth and its discontents : paving the way for a more productive engagement with alternative economic practices
Lloveras, Javier
;
Quinn, Lee
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011737644
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