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Beziehungsmarketing
18
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18
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7
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7
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Stone, Merlin
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CRM in financial services : a practical guide to making customer relationship management work
10
Journal of business-to-business marketing
4
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2
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ECONIS (ZBW)
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Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
2
Product planning : an integrated approach
Stone, Merlin
-
1976
Persistent link: https://www.econbiz.de/10013485321
Saved in:
3
Database marketing
Shaw, Robert
;
Stone, Merlin
-
1989
Persistent link: https://www.econbiz.de/10000808470
Saved in:
4
Field service management
Stone, Merlin
;
Wild, Antony
-
1985
Persistent link: https://www.econbiz.de/10001383405
Saved in:
5
An enlarged European Community and the less developed countries : report of a conference held by the Institute of Development Studies and the Centre for Contemporary European Studies at the University of Sussex, July 1970
Lipton, Michael
;
Pryce, Roy
;
Stone, Merlin
-
1971
Persistent link: https://www.econbiz.de/10001627054
Saved in:
6
The state of CRM in financial services in the UK : promise vs reality
Rodrigues, Ann
;
Stone, Merlin
- In:
CRM in financial services : a practical guide to making …
,
(pp. 11-19)
.
2002
Persistent link: https://www.econbiz.de/10001698718
Saved in:
7
Assessing the quality of customer management in financial services
Starkey, Michael
;
Woodcock, Neil
;
Stone, Merlin
- In:
CRM in financial services : a practical guide to making …
,
(pp. 31-56)
.
2002
Persistent link: https://www.econbiz.de/10001698719
Saved in:
8
Trends in insurance CRM
Foss, Bryan
;
Stone, Merlin
;
Komolafe, Fola
- In:
CRM in financial services : a practical guide to making …
,
(pp. 174-198)
.
2002
Persistent link: https://www.econbiz.de/10001698740
Saved in:
9
The evolution of CRM in banking
Stone, Merlin
(
contributor
)
- In:
CRM in financial services : a practical guide to making …
,
(pp. 199-209)
.
2002
Persistent link: https://www.econbiz.de/10001698742
Saved in:
10
Making the most of your customer base
Stone, Merlin
;
Woods, Tony
- In:
CRM in financial services : a practical guide to making …
,
(pp. 227-243)
.
2002
Persistent link: https://www.econbiz.de/10001698745
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