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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

Sports marketing, from humble beginnings to maturity

Desbordes, Michel - In: The global sport economy : contemporary issues, (pp. 9-70). 2019

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Football club equipment manufacturers' strategy and internationalization

Desbordes, Michel - In: International sport marketing : issues and practice, (pp. 115-151). 2019

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The establishment and management of sports arenas : a neo-marketing approach

Desbordes, Michel - In: International sport marketing : issues and practice, (pp. 172-212). 2019

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Sport business in China

Pitts, Brenda G. (ed.); Liu, Dongfeng (ed.); … - 2017

Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between...

Persistent link: https://www.econbiz.de/10013041766

"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic

Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390

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Endorsement by "looks" : measuring gender bias

Desbordes, Michel - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 239-240

Persistent link: https://www.econbiz.de/10011482351

Developmental processes and motivations for linkages in cross-sectoral sport clusters

Gerke, Anna; Babiak, Kathy; Dickson, Geoff; Desbordes, … - In: Sport management review 21 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011866639

Sport business in China : current state and prospect

Liu, Dongfeng; Zhang, James J.; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 2-10

Persistent link: https://www.econbiz.de/10011695186

Sport business in China

Zhang, James J. (ed.); Liu, Dongfeng (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011695462