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Quid PRO QUO? Dutch and German Consumer Responses to Conditional and Unconditional Corporate Giving Initiatives in Advertising

Planken, Brigitte; Verheijen, Steef - In: Communicating corporate social responsibility : …, (pp. 405-424). 2014

Purpose To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach to investigate whether Dutch and Germans differ in their responses. Design/methodology/approach 2×3, between-subjects...

Persistent link: https://www.econbiz.de/10015368117

Belf competence as business knowledge of internationally operating business professionals

Kankaanranta, Anne; Planken, Brigitte Chantal - In: Journal of business communication : JBC 47 (2010) 4, pp. 380-407

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Europe : the state of the field

Nickerson, Catherine; Planken, Brigitte Chantal - In: The handbook of business discourse, (pp. 18-29). 2009

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CSR across the globe : Dutch and Indian consumers' responses to CSR

Planken, Brigitte Chantal; Nickerson, Catherine; Sahu, … - In: International journal of organizational analysis 21 (2013) 3, pp. 357-372

Persistent link: https://www.econbiz.de/10009788974

Content elements in product recall notices in the UK - guidelines and practice

Planken, Brigitte (contributor) - In: Kooperation und Effizienz in der …, (pp. 205-218). 2006

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Content elements in product recall notices in the UK : guidelines and practice

Planken, Brigitte (contributor) - In: Kooperation und Effizienz in der …, (pp. 205-218). 2008

Persistent link: https://www.econbiz.de/10003700684