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The next generation of customer relationship management (CRM) metrics

Shea, Timothy; Brown, Ahern; White, D. Steven; Curran, … - In: Techniques and tools for the design and implementation …, (pp. 258-270). 2008

Persistent link: https://www.econbiz.de/10003701071

Toward a critique of brand relationships

Bengtsson, Anders - 2009

Persistent link: https://www.econbiz.de/10003784615

A brief history of branding in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 210-221

Persistent link: https://www.econbiz.de/10008650958

How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries

Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540

Persistent link: https://www.econbiz.de/10008906890

Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads

Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie; … - In: Brands : interdisciplinary perspectives, (pp. 195-214). 2015

Persistent link: https://www.econbiz.de/10010478960

Brand meaning rigidity in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228

Persistent link: https://www.econbiz.de/10011286475

Researching the cultures of brands

Bengtsson, Anders; Ostberg, Jacob - In: Handbook of qualitative research methods in marketing, (pp. 83-93). 2006

Persistent link: https://www.econbiz.de/10003445800

Rethinking identity in brand management

Faurholt Csaba, Fabian; Bengtsson, Anders - In: Brand culture, (pp. 118-135). 2005

Persistent link: https://www.econbiz.de/10003239369

Naturalistic group interviewing in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44

Persistent link: https://www.econbiz.de/10003940027

The Swedish Legal System and Possible Implications of the Belgian Rulings - Reformatory Procedure in Swedish Land and Environment Courts

Bengtsson, Anders - 2017

The paper intends to give a short overview of how the Swedish system of land and environment courts is organised and of the procedure in their administrative cases, with specific attention paid to cases on appealed decisions from authorities. In these cases, the land and environment courts act...

Persistent link: https://www.econbiz.de/10012959729