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Brand-building and the element...
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Miller, Dale
31
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The journal of brand management : an international journal
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2
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ECONIS (ZBW)
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Retail marketing : a branding and innovation approach
Miller, Dale
-
2008
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10003739867
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2
Building customer confidence in the automobile age : Canadian Tire 1928 - 1939
Miller, Dale
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 302-328
Persistent link: https://www.econbiz.de/10009312190
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3
Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
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4
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
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5
Building retail tenant trust: neighbourhood versus regional shopping centres
Roberts, Jane
;
Merrilees, Bill
;
Herington, Carmel
; …
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 597-612
Persistent link: https://www.econbiz.de/10008651874
Saved in:
6
Corporate rebranding
Miller, Dale
;
Merrilees, Bill
- In:
Corporate reputation : managing opportunities and threats
,
(pp. 281-303)
.
2011
Persistent link: https://www.econbiz.de/10009011386
Saved in:
7
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
8
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
9
City branding : a facilitating framework for stressed satellite cities
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009720391
Saved in:
10
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
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