Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Richard Gyrd-Jones; Bill Merrilees; Dale Miller
| Year of publication: |
2013
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|---|---|
| Authors: | Jones, Richard ; Merrilees, Bill ; Miller, Dale |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 7, p. 571-589
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| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009785368