Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
| Year of publication: |
2013
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|---|---|
| Authors: | Gyrd-Jones, Richard ; Merrilees, Bill ; Miller, Dale |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 7 (14.7.), p. 571-589
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