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1
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T.
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
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2
Managing pharmaceutical promotion mix in the rise of social media
Chaudhuri, Malika
;
Tanawat Hirunyawipada
;
Pan, Yue
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 702-726
Persistent link: https://www.econbiz.de/10015373172
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3
Modelling the effects of promotion expenditures on sales of
pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
5
How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry
Chaudhuri, Malika
;
Tanawat Hirunyawipada
;
Pan, Yue
- In:
European journal of marketing
58
(
2024
)
11
,
pp. 2508-2538
Persistent link: https://www.econbiz.de/10015198431
Saved in:
6
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
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7
Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review
Stros, Michael
;
Lee, Nick
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
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8
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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9
Medical advertising on
demand
: a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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