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Key success factors to be sustainable and innovative in the textile and fashion industry : evidence from two Italian luxury brands

Bernardi, Alberta; Cantù, Chiara Luisa; Cedrola, Elena - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 116-133

Persistent link: https://www.econbiz.de/10013270691

‘Size revolution’ : the industrial foundations of the Italian clothing business

Merlo, Elisabetta - In: Business history 57 (2015) 6, pp. 919-941

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Marchi, Gianluca - 2007

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Green branding in fast fashion : examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

Javed, Tahira; Mahmoud, Ali B.; Yang, Jun; Zhao, Xu - In: Corporate communications : an international journal 29 (2024) 6, pp. 915-934

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Using IPRs to protect niches? : Evidence from the Indian textile and apparel industry

Karmakar, Suparna - 2014

In the fiercely competitive global environment that has prevailed since the removal of (MFA) quotas in 2005, many textile and apparel suppliers have sought to compete by forming and protecting niches. Building competence in design, branding and retail distribution has been an important part of...

Persistent link: https://www.econbiz.de/10010242772