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Strategic marketing communication : the case for SMME development

Lisita, Inonge Theresa; Prinsloo, Johannes Jurgens; … - In: Journal of business & economics research 13 (2015) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10011288470

Exploring technological capabilities to resuscitate the Zimbabwean manufacturing sector

Siwadi, Patience; Pelser, Theuns - In: The journal of applied business research 31 (2015) 3, pp. 1023-1035

Persistent link: https://www.econbiz.de/10011304754

A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa

Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66

Persistent link: https://www.econbiz.de/10014232398

Corporate governance and performance of state-owned enterprises in a least developed economy

Kaunda, Elias; Pelser, Theuns - In: South African journal of business management 54 (2023) 1, pp. 1-13

Purpose: The main objective of the study was to investigate how corporate governance affects the performance of state-owned enterprises (SOEs) in a least developed economy. Design/methodology/approach: Both primary and secondary data from nine state-owned companies that operated between 2001 and...

Persistent link: https://www.econbiz.de/10014536046

Customer perceptions and adoption of e-marketing in Zimbabwe

Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 257-301

Persistent link: https://www.econbiz.de/10014249090

The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials

Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222

Persistent link: https://www.econbiz.de/10013545956

Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10013502490