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Consumer behaviour
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Cornwell, T. Bettina
57
Tsiotsou, Rodoula H.
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Alexandris, Kostas
15
Pappu, Ravi
7
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5
Kabadayi, Sertan
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
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2
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
3
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
Saved in:
4
Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H.
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
Saved in:
5
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
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6
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
Saved in:
7
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
8
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
9
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
10
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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